53% of buyers say it’s important for new and small companies to produce thought leadership if they want buyers to consider working with them.

Thought leadership content builds trust in your brand’s expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC’s new interactive eBook, The Technology Marketer’s Guide to Creating a Thought Leadership Strategy, outlines the foundational elements that a successful thought leadership strategy needs.

In this eBook you will learn:

  • How a leadership strategy supports marketing initiatives
  • The foundations of a successful thought leadership strategy
  • When to leverage 3rd-party market experts to elevate your thought leadership strategy