32% of industry pros reported that consistent messaging increased brand revenue by over 20%. But how consistent is yours?
Brand messaging is the one thing that should tie together every piece of content you create. It is how your brand expresses its unique value proposition and inspires and motivates prospective buyers.
A brand message can be a tagline or slogan and is instantly recognizable. From Apple’s “Think different” to Salesforce’s “We bring companies and customers together”, a brand message is something your buyers recognize and relate to.
So how do you get started? In this eBook, we will be deep diving into the elements of a brand messaging framework:
- Brand promise
- Positioning statement
- Target audience
- Elevator pitch
- Brand pillars