Feedback Is Fuel: Use Insights to Supercharge Your Marketing

To be successful, marketers need to be able to quickly create feedback loops and act on customer insights–no easy task in an uncertain market. In this webinar, you’ll learn how to listen to and better serve your customers–while boosting acquisition and retention. Sponsored by Momentive.

 

Without the right insights, understanding buying behavior, customer journeys, and market needs can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the pandemic, tracking customer sentiment and behavior is more challenging today—and more vital. To be successful in 2023, marketers will need to be able to quickly create feedback loops and act on their insights.

    Proven Methods to Abnormality Management and Error Proofing

    Manufacturers may lack the visibility to see ad-hoc operational abnormalities as they occur or may struggle to understand the best approach to quickly address the root cause.

    Not having the ability to identify and rapidly respond to an abnormality means risking potential line shutdown, re-work, or maybe even a recall. Join operations experts, David Hicks and Tim Nickerson from TBM, as they build the steps needed to formalize and implement a proactive abnormality management program – including methods to error-proof your operations.

      Cyber Resilience in Uncertain Times

      Dec 1, 2022 11:00 AM ET | A Virtual Event Brought to you by Interop Digital

       

      Cautious organizations prepare for disasters with measures like cyber insurance and good backups. Yet, cyberattacks, climate change, a pandemic, and civic unrest are threatening business continuity, disaster recovery, and cyber resilience plans. Ransomware has become so costly that insurers are raising premiums or leaving the cyber market entirely. Backup data centers are at risk of damage from wildfires, floods, and heat waves. 

      Are you trying to ensure your organization has the cyber resilience it needs? We’re here to help!

        Why IT Operations Management is Critical — And Where to Start

        November 15, 2022 at 11 AM EST | A Sponsored Virtual Event

        As IT complexity rises, so does the value of IT operations management (ITOM).

        From IT infrastructure provisioning, to maintaining and managing capacity, performance and security, and ensuring the availability of the computing, networking and application environment, ITOM is fundamental to how an organizations function.

        Organizations can continuously monitor and identify ways to optimize the IT environment, and automate administrative tasks to save time and maximize budgets. Meanwhile, your IT team is freed up to focus on the business problems that matter, and the innovation that impacts your bottom line.

        But, it’s not a simple task. An effective, unified IT management strategy spans departments and teams, from development to systems administrators and business leaders, and requires an investment in time and money – but it’s an investment that pays dividends.

          Secure Your Data Mesh Architecture on AWS

          November 17, 2022 | 10am

          The criticality of becoming a data-driven enterprise is a given. But there are multiple data, security and governance approaches to get there. Which should you choose?

          Learn the challenges of implementing a Data Lake and the benefits of a modern Data Mesh approach with AWS. Join AWS Senior Partner Solutions Architect Ayan Ray and Privacera Director of Sales Engineering Lovelesh Chawla. You’ll be privy to a discussion on the importance of implementing a modern unified data security governance platform. Manage, secure, and automate data access, security, and compliance simply and consistently across your entire data mesh on AWS.

          No ivory tower. You’ll hear about a real, successful customer journey. Learn from their challenges, and plan for the same big benefits they experienced.

            Why Companies with a Data Leader have a Clear Advantage

            Learn how a CDO can make the most of your organization’s data resources while collaborating with the CIO and CTO.

            To survive and thrive in this market, companies need to put data at the center of their operations. 

            Whether you realize it or not, your organization is part of the Data Economy. Do you have the right leadership in place? Are you equipped to make the most of your data resources? And, how can your company better leverage data to inform key decisions and achieve strategic goals? 

            Register for this webinar to learn more, including:

            • Understanding the data economy
            • The benefits of transforming to a data-centric model
            • The unique role of a data executive as compared to the CIO and CTO


              An uncertain economy: Thrive while others just survive

              Sixty-one percent of marcomms pros believe we will either be heading into or in the midst of a recession by the end of 2022, if we’re not there already.

              During these 60 minutes, you’ll learn about:

              -The opposite of “going dark.” How to wisely and efficiently maintain and build brand awareness and market share

              -Modifying your social media content to be bear-market appropriate

              -Tapping even more liberally into the power of collaboration

              -Adjusting your marketing mix to best prepare for a recession

              -And much more


                How Mercer Generated 2,770% More Leads with a Targeted, Content-Centric Lead Gen Strategy

                Only 2.35% of landing page traffic converts to leads. Put another way, Marketers are unknowingly pouring 97.65% of their budget down the drain. If our sole purpose as B2B Marketers is to make Sales easier, we need to rethink where we’re spending our time and money.

                Brought to you from Content Marketing World 2022, join Danielle Amato, Segment Marketing Leader at Mercer, to uncover how pivoting to a new lead generation strategy dramatically boosted engagement, generating 2,770% more leads.

                Marketers will learn:

                • How to leverage first-party data and the right metrics to make strategic decisions that inspire results
                • Ways to build content that speaks directly to your audience and increase engagement
                • How to segment audiences for a hyper-targeted approach to drive buyers through the funnel
                • Ways to reach your in-market audience
                • Proven tips to decrease costs and increase engagement requests

                Are you ready to learn how you can pivot your marketing strategy for sales-approved results?

                  Must-Know Cyber Monday, Black Friday, and Other Shopping Day Dynamics

                  Despite the negative headlines about the economy, the upcoming holiday shopping season is shaping up better than you may think. Consumer spending remains strong at brick-and-mortar stores, and along with it a revived buzz for ecommerce shopping. In fact, we’re predicting total retail holiday sales will jump 7% to $1.297 trillion.

                  But there will be challenges—elevated supply chain and shipping issues, inventory markdowns, and more—that will put a strain on retailers to deliver profits.

                  In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, walked through our predictions and key takeaways to get you through the biggest shopping season of the year.

                    The Great Known & Unknown: How Publishers Can Enhance Experiences With a Single View of Consumers

                    Date: November 10, 2022
                    Time: 2p.m. ET / 11a.m. PT

                    Consumers today, with a seemingly infinite menu of content outlets, demand more relevant and personalized engagements with publishers’ content and the advertising surrounding it. But delivering custom experiences is increasingly challenging for publishers to execute on their owned and operated properties: Data deprecation, a complex privacy landscape, fragmented consumer habits, and competition from walled gardens make it difficult for publishers to attract users and advertisers alike.

                    Join this live Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to:

                    • Personalize advertising and experiences to increase consumer engagement and retention with your content
                    • Leverage a deeper understanding of your traffic for internal analysis and audience creation strategies
                    • Drive more advertiser demand for addressable impressions across all your owned and operated properties